How To Use Tailwind For Pinterest Marketing
You’ve probably heard bloggers talk about Tailwind for Pinterest and how much they love it.
But do you actually NEED it for your Pinterest marketing and is it worth the money?
I’m here to answer all your questions and concerns about Tailwind.
In this post, we’ll dive into what Tailwind for Pinterest actually is and how you can use it to increase your Pinterest traffic.
I’ll also share my honest review and tell you whether Tailwind is worth the money or not.
Pin for later!
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How to use Tailwind for Pinterest
What is Tailwind?
Tailwind is a marketing tool for Pinterest and Instagram.
The most important feature of Tailwind is scheduling but Tailwind much more than your average Pinterest scheduler.
It has a lot of other useful features like insights where you can see how your pins and boards are performing, Tailwind Tribes and smart loop.
How to get started with Tailwind
Getting started with Tailwind is super simple.
You just go on their website and click Signup with Pinterest to create your account.
Then a popup will appear where you’ll have to authorize access to your Pinterest and then you just need to finish signing up and that’s it.
Now, that you signed up it’s time to start using Tailwind to up your Pinterest game!
I’ll talk you through some of the features and explain what they are for and how to use them.
I know when I just signed up for Tailwind I was feeling a bit lost looking at my dashboard. It took me a bit to figure out what everything was for and how I can use it to get the most of my pins.
So let’s go over your dashboard and see what we have there, shall we?
Tribes are like Pinterest group boards. You share your pins and repin other people’s. Every tribe has its own set of rules you must follow but most of the time it’s 1:1 ratio meaning that for every pin you add to a tribe you have to repin one from another tribe member.
Scheduled pins are all your pins you scheduled to be posted on Pinterest.
How to schedule pins with Tailwind
There are a few different ways you can schedule pins with Tailwind.
The first one is to upload photos directly to Tailwind by going to your Tailwind dashboard > publisher > drafts and there you can click “upload images” or drag and drop images.
When your images upload you can add descriptions, choose what boards to schedule them to (IMPORTANT: don’t forget to click on your link to change it as Tailwind automatically adds a link to your homepage!!).
Once you’ve edited all your images it’s time to schedule them, you can either add them to your queue which will automatically add them to empty time slots or use an interval to schedule them, or set a custom time.
Another way to schedule pins in through Tailwind’s Chrome extension you can use on any website or Pinterest.
Just hower over the photo you want to schedule and click the “schedule” button. A popup will appear where you can choose boards to schedule to, edit description and schedule it.
SmartLoop is the newest Tailwind’s feature.
It lets you reshare your best-performing pins at the best times to maximize your engagement.
You can use it for your popular posts to reshare them and get more traffic, for seasonal posts and so many other things.
Your schedule is your pinning schedule and whenever you add a pin to your queue it will be added to your schedule.
When you signup for Tailwind you get a “smart schedule” set up which is based on your analytics, your followers’ behaviour and when they are most active.
You can customize the schedule and add or remove time slots.
Below you can see a screenshot of my schedule and how it looks like.
As you can see, it’s different for every day and changes up based on my followers and their activity.
You can organize your boards into board lists. They are groups you add your boards to, to make it faster and easier to pin new posts.
You can, for instance, use them if you blog about a few different topics to make a board list for each topic.
Or make a board list of your best performing group boards you pin every post to. Or have a list of the boards you pin first to when you publish a new post.
These are just a few examples.
Insights are my second favourite tool, after tribes. They have so many useful features that can help you grow your Pinterest account and your blog.
You can see how your profile is performing, how many new followers, repins you’ve received. What your best performing boards are based on engagement.
There are also insights for your blog. It shows you how your pins are doing, which ones are most popular and so many other things.
You can also connect your Google Analytics to your Tailwind account.
How to use Tailwind to increase your Pinterest traffic
Now that I’ve filled you in with all the tools it’s time to start using them to increase your traffic and grow your blog.
Here are some ways you can use Tailwind to increase your Pinterest traffic:
- pay attention to your schedule and what your best times to post are to maximize your reach
- regularly check and analyze insights to see which pins are performing best/worst
- add your pins to tribes
- install Chrome extension to easily schedule multiple pins at once to save time
- take advantage of SmartLoop to keep the traffic coming to, already, popular posts
- make sure you pin at least one pin from your blog a day (you can devote 10 minutes each week to schedule pins for the week ahead so you don’t have to worry about it)
- make new pins for old posts and schedule them to all your boards through Tailwind (what I’d recommend is to FIRST add it to Pinterest to THE MOST relevant board and then use Tailwind’s chrome extension to schedule it to all other relevant boards
How much does Tailwind for Pinterest cost?
Now that you know what Tailwind is and what features it has it’s time to talk about the price.
Tailwind’s price is $9.99 a month if you pay annually or $15 if you pay monthly for a Plus plan ( for bloggers and businesses).
Is Tailwind actually worth the money?
Blogging can be VERY expensive!
From your hosting to email service provider, to different tools and courses etc.
All those things easily add up and cost a lot of money.
I don’t know about you, but I don’t have that kinda money to spend. (broke college student over here! )
That’s why I ONLY spend money on things that are necessary and will help me grow my blog.
My motto is: if I don’t absolutely need it, I’m not spending money on it.
And is Tailwind one of these things?
I honestly don’t think I could blog without it!
At first, I was gonna just try it out and use up my free trial and then just stop using it (because, you know, money!)
…or so I thought!
When I started using Tailwind I realised that I actually need it and that, if I wanted to grow my blog and turn it into a business (like I was planning on) I needed to invest in Tailwind!
So I took the plunge and invested in Tailwind! (you gotta spend money to make money right?)
And I haven’t looked back ever since.
Now I get over 30,000 blog views a month from Pinterest and Tailwind has a lot to do with that.
I just want to point out that Tailwind isn’t the ONLY thing that grew my traffic but it did help!
The main thing about Tailwind is that it saves a lot of time.
And time is a very valuable thing.
Alongside this blog, I’m also a uni student so I don’t have the time to manually pin on Pinterest every day.
And that’s where Tailwind comes.
I can dedicate a few hours each month to schedule pins and I don’t even have to think about Pinterest and whether I’ve pinned something today or not.
Final thoughts on using Tailwind for Pinterest
To conclude, would I recommend Tailwind?
I think it’s one of those things that are actually worth the money.
If you’re on a limited budget (like me) and don’t have a lot of money to spend on your blog, the only two things I would HIGHLY recommend to invest in are a self-hosted website and Tailwind!
(unless of course, you have the budget for them!)
Some other posts you might find helpful:
- How to use Pinterest to drive traffic to your blog
- 5 Simple Pinterest Strategies to skyrocket your traffic in 2020
- Best Pinterest Marketing Strategies For 2020
- 6 Worst Pinterest Marketing Mistakes To Avoid In 2020
- How To Make Money On Pinterest in 2020 (without a blog)