Pinterest is constantly changing and adding new features to its platform.
That’s why it’s so important to adapt to those changes and work on improving your Pinterest strategy.
Something that worked a month ago might not work today so it’s important to keep on working on your Pinterest strategy and trying out new things.
In this post, we’ll talk about some strategies and trends for using Pinterest for business in 2022.
If you want to know what the best Pinterest marketing strategies for 2022 are, keep on reading.
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Best Pinterest Marketing Strategies For 2022
Create more Idea pins
Idea pins are inspiration pins that give users all the information directly on Pinterest.
You can add up to 20 pages to an idea pin. You can use images, text videos, sounds, stickers, and more to create your idea pins.
Pinterest introduced idea pins in early 2021. Since then, they’ve been pushing idea pins and encouraging users to create them.
That’s why making idea pins is a great way for your content to get discovered on Pinterest and attract new people.
Something to keep in mind about idea pins is that they aren’t clickable. You can’t add links to idea pins.
If you can’t add a link, you can’t drive traffic to your website.
What you can do is, use idea pins to attract new people to your profile.
You can also create a CTA (call-to-action) on your idea pins to get people to do what you want.
Create video pins!
I don’t need to tell you how popular videos are, from Youtube to Instagram, to Pinterest. They are everywhere.
And they are only getting bigger!
If you still haven’t tried out creating video pins, 2021 is the perfect time to do it.
You can film a video or create one from scratch with video editing apps and tools.
My favorite tool to create video pins with is Canva.
Some ways you can create video pins with Canva are:
- upload a video to Canva and add it to your pin the same way you would add a photo (if you’re a food blogger you can film a video of the food you made or a part of the process, if you’re a DIY blogger you can film the finished product, etc.)
- or use one of the videos that Canva has in its library
- turn your image pins into a video pin with animations (to do that click on the “animate” button in the top left corner and pick one of the animation options. Then just save your pin as “mp4”)
- turn your image pin into a video pin by adding stickers (go to elements > stickers)
Canva has lots of different fonts, images, videos, animations, stickers you can use to create your pins. It’s the perfect tool for creating your pins (and other graphics for your blog and social media).
I’d highly recommend trying out Canva Pro as you get access to even more images and videos, stickers than with the basic plan (you can try it out for FREE for 30 days by clicking here).
I need to warn you about video pins though!
You need to be careful with your video pins and make sure you don’t give everything away in your video.
Pinterest isn’t Instagram or Youtube where your goal is for people to watch your video till the end and subscribe.
You want people to click through to your website.
If you give them everything in the video they won’t have a reason to click through.
That’s why you need to use video pins to draw people’s attention and make them want to click and find out more.
For example. If you’re a food blogger, don’t make a video where you show all the steps and all the ingredients. If you do that, people won’t have a reason to click through to your post. You need to create a video that will catch their attention and arouse curiosity.
You can do that by just showing the finished product (e.g. how you’re pouring it into a glass and assembling it, or how you’re cutting it) or a part of the process. Never show the whole thing.
You don’t need to be a food blogger to make video pins.
No matter what your niche is you can create video pins. Even doing something as simple as adding an animated arrow creates a “video” pin.
Pinterest prioritizes video pins and pushes them in front of the people. That’s why it’s a good idea to try them out.
But you don’t “have to” create video pins if you don’t want to. If you prefer static pins and if they perform better then stick to them.
Different things work for different accounts and audiences. That’s why you need to try different things and stick to the ones that work for you.
Create unique content
There is so much content on Pinterest already. And more content is created every day.
That’s why it’s so important to create unique content. Content that will stand out and get noticed.
Think outside the box.
Think of different ways to share your blog posts or products/services on Pinterest.
Use trending topics, share videos, create idea pins.
Run Pinterest ads
Pinterest started focusing on ads a lot in 2021 (and is continuing to do so in 2022).
They are constantly adding new features and tools to help users get the most out of their ad campaigns.
If you want to reach more (targeted) Pinterest users, consider running ads.
Whether you want to build your brand awareness or make more sales, running ads can help you with that.
Depending on your business goals, Pinterest ads can be very profitable (if done right).
If your goal with ads is to just drive traffic to your blog, then it won’t be worth it and you would just be losing money.
But if your goal is to get email subscribers or sell products, then ads could be a good investment.
Pinterest visual search
Pinterest is very smart and uses many different things to figure out what a pin is about.
You’ve got keywords, visual search, hashtags and so much more!
That’s why the actual photo you use is SO important.
If you use a photo of a baby but add keywords related to pancakes recipe, Pinterest is smart and will know that a baby is on that photo.
And then be confused as to where to place your pin, what your pin is actually about.
That’s why it’s so important that every part of your pin matches what your post is about.
If you want to promote a pancake recipe, choose a photo of pancakes and add relevant keywords.
Yes, that might sound obvious and you are probably already doing it but for some topics, it’s not as simple.
Especially if your niche is a lifestyle one.
You might be tempted to use this really cool picture you found but if it’s not related to what your post is about don’t use it.
No matter how pretty it is.
Choose the right keywords
Now let’s talk about keywords.
We all know by now that keywords are very important and that you need to use them on your profile and your pins but the way you use them is incredibly important.
Keyword stuffing is a big NO!
Pinterest doesn’t like that.
For your pin description, pick a few keywords that best describe your pin and write 1-3 sentences around them.
Remember, you’re writing your pin description for users, not Pinterest.
Think of writing your pin description as if you are texting a friend and telling them what your post is about.
Here is an example of one of my pin descriptions.
I like to start my description with a question as that’s a great way to grab people’s attention AND include a keyword right at the beginning.
So if you’re struggling with writing your pin descriptions and don’t know how to start, try asking a question.
But keywords aren’t only for your pin descriptions.
It’s important to use them everywhere on your profile, not just on the pin itself.
I have a FREE Pinterest course where I show you where to use keywords and how to optimize your profile for Pinterest SEO.
Just enter your email below and you’re in!
Focus on fresh pins
Creating fresh pins often is incredibly important!
Pinterest loves fresh content and favorites them.
Spending time pinning and scheduling a pin to your boards and all your group boards and adding it to Tailwind’s SmartLoop is actually a waste of time.
What you should do instead is regularly create fresh pins for your posts and schedule them to your best performing boards and then let it be.
Bonus tip-for your best performing posts create fresh pins weekly to keep the traffic coming!
Pinterest wants its users to create fresh pins. They want to see new, fresh, content on the platform.
And that means they want to see less of the old content.
They can mark your account as spam if you constantly share the same old pins. That shows how important fresh content is to Pinterest.
By “old content” I’m talking about pins that are already on Pinterest. Those are the pins that Pinterest already “knows” and has seen many times before.
In other words, don’t repin the same pin over and over again.
Instead of pinning the same pin, go and just create a few pins for that post.
Pin to the most relevant boards
Another important thing about Pinterest marketing in 2022 is pinning your pins to the most relevant boards only.
What does that mean?
It means that you shouldn’t save a pin to every board on your account that is somewhat related.
Instead, choose 2-5 boards that are the most relevant to that pin and only save it to those boards.
Like I already mentioned, Pinterest loves fresh pins. If you pin the same pin to 15 different boards it’s not a new pin anymore.
A pin is considered fresh only the first time you share it on Pinterest.
Every other time it’s considered a duplicate pin image. It doesn’t matter if you pin it from your post, use Tailwind or repin from someone else. If it already exists on Pinterest, it’s not new, it’s a duplicate pin.
Saving your pins to boards that are most relevant to it is also important for SEO.
It helps Pinterest to better understand what that board is about.
For some pins, you’ll have 1-2 boards that are most relevant while for others you might have 6 and that’s okay.
It doesn’t matter how many boards you save a pin to, but how good those boards are.
Meaning they are SEO optimized and relevant to your pin.
You’ll see a lot better results from saving a pin to 2 really good and relevant boards than saving it to 10 that aren’t.
Clean up your Pinterest boards
Go through your Pinterest boards and see which ones perform great and which ones don’t bring any value.
You can check how your boards are performing by going to your Tailwind dashboard > Insights > Board Insights and there you can see analytics for all of your boards. How many repins you got, how many new followers, engagement score etc.
You can also click on each board to see all the pins you’ve added to that board and see how many repins each pin got.
Based on that data archive all your low-performing boards, both personal and group ones.
Also, if there are any boards you haven’t pinned to in a long time or that don’t fit your niche anymore, archive those as well.
Now that you’ve gotten rid of those boards go and create some new boards.
Optimize your pins for mobile
Take a look at the picture below.
You can see all Pinterest users and the devices they use for Pinterest.
As you can see, the majority of Pinterest users are on mobile.
This information is incredibly important.
It means that most of the people who see your pins see them on their phones, not on desktops.
That’s why it’s so important that your pins look good on mobile.
You need to make sure your font size is big enough, that the important words stand out.
If you use Canva to make your Pinterest graphics you can download their app and check how your graphic looks on your phone while you’re editing it.
I always have my phone next to me while creating pins and go back and forth to make sure it looks good on my phone.
Try new things
And lastly, try out new things!
Like I said at the beginning, Pinterest is constantly adding new features and making changes to its algorithm.
You need to try new things and make changes to your Pinterest strategy, otherwise, you won’t be able to keep up and your traffic will go down.
Some general Pinterest marketing tips
This post was about Pinterest marketing in 2022 and the best strategies to grow your blog or business in 2022 but I thought I’d quickly go over some general Pinterest tips.
These are some simple things you can do that will get you amazing results:
- focus on creating eye catching pin images and avoid making these Pinterest pin design mistakes
- the optimal pin size is 1000 x 1500
- pay attention to your Google Analytics to see which pins bring you most traffic-create more pins that are similar to those ones
Final words on Pinterest marketing Strategies
There you have it!
These were my best Pinterest marketing strategy tips for 2022.
If there’s something you’d like to add to this list, please leave me a comment below!
More Pinterest tips:
- 6 Worst Pinterest Marketing Mistakes To Avoid
- How to use Pinterest to drive traffic to your blog
- 5 Simple Pinterest Strategies to skyrocket your traffic
- How To Rank High On Pinterest Search