6 Worst Pinterest Marketing Mistakes To Avoid In 2020

Pinterest can be a great way to drive traffic to your blog (I had over 5,000 pageviews my second month of blogging, all thanks to Pinterest) and make more money.

But you need to understand how Pinterest marketing works so you can use it to your advantage.

And that’s what we are here to talk about.

biggest pinterest marketing mistakes to avoid in 2020

This post may contain affiliate links, which means I may receive a commission, at no extra cost to you, if you make a purchase through a link. Please see my full disclosure for further information.

There are so many different articles and tutorials on how to use Pinterest (I’ve written a few myself as well) and what to do to drive Pinterest traffic to your website but I wanted to write something different.

Instead of talking about what to do on Pinterest I wanted to take a different approach and write a post about the things you shouldn’t do.

And that’s how this post was born!

Biggest Pinterest marketing mistakes

I put together a list of 6 biggest Pinterest marketing mistakes I see people make every day.

If you want to find out what these mistakes are and how to avoid them, keep on reading!

#1 Using keywords incorrectly

Keywords are a big part of Pinterest as they help Pinterest categorize your pins and show them to the right people.

When people search for things on Pinterest they use keywords to describe what they are searching for.

So you can imagine how important it is to use keywords correctly.

You want people to find your pins when they are looking for something, but not any pins.

Pins that are relevant to them and their search intent.

If they search for hairstyles for curly hair and your pin about hair care products shows up, they won’t click on it and will just scroll past as that’s not what they were searing for.

That’s why it’s so important to use keywords correctly so your pins appear in front of the right people.

aka your target audience.

When it comes to using keywords on Pinterest there are actually lots of different mistakes you could be making.

Here are some keyword mistakes:

  • IGNORING KEYWORDS-that’s when you just pin something from your website without even writing a description, or writing just something random without doing any research or putting any thought into it
  • NOT USING THE RIGHT KEYWORDS-that’s when you use keywords that aren’t related to your pin, or use short-tail keywords that are too broad
  • NOT USING THEM ON ALL PLACES-pin description and title is only one part of Pinterest SEO and it’s not enough to use keywords only on those places
  • KEYWORD STUFFING-that’s a term for using lots of different keywords in a spammy way

How to fix this Pinterest mistake

As you can see from that list above there’s lots to think about when it comes to keywording on Pinterest.

It might seem complicated at first but once you get the hang of it you’ll see it’s actually super simple.

Where to use keywords on Pinterest

  • pin title
  • pin description
  • board title
  • board description
  • your profile name and bio

How to find keywords on Pinterest

Okay, you know where to use keywords but how do you actually find them?

It’s so simple.

Just go to Pinterest and start typing your main keyword into the search bar.

When you start typing, a drop-down menu will appear (like the photo below).

From there just choose some keywords that are most related to your boards and pins and use them.

Pinterest marketing keyword research

If you want to learn more about keywording on Pinterest and how to optimize your entire profile with keywords enroll in my FREE Pinterest course.

It’s a 3-day course where I take you through every part of setting up your account and optimizing your profile for Pinterest SEO.

#2 Not paying attention to your analytics

Another big Pinterest mistake is not looking at your analytics and what they are telling you.

There is so much available data to look at but most people don’t take advantage of that.

They miss the opportunity to improve their Pinterest marketing strategy and grow their traffic.

Don’t be like them.

You can learn so much from looking at your analytics, from what pin design works best to what keywords to use to your best performing boards and so much more.

You can use all that information to improve your Pinterest marketing strategy so you can get more traffic to your blog or website and make more money.

How to fix this Pinterest mistake

3 best tools to track your Pinterest analytics are

  • Google Analytics
  • Pinterest analytics
  • Tailwind insights

All these tools have different features and you can track different things.

They are all helpful but the one you should focus most on is Google Analytics as that’s the most accurate tool.

How to track your Pinterest stats in GA

  • to see how much traffic you get from Pinterest go to acquisition > all traffic > channels
  • to see what pins are bringing you most traffic go to acquisition > referrals > Pinterest.com and there you can click on each URL to see pins
  • to see which pins drive traffic to a specific page on your blog go to social > landing pages > click on the page you’re interested in > and click on Pinterest > there just copy and paste each link to see what pin it is
  • if you’re using Tailwind tribes and want to see how much traffic you get from them you can go to acquisition > campaigns > all campaigns and click on tailwind_tribes

Related: How to add Google Analytics to WordPress (in under 10 minutes)

How to use Pinterest analytics

There’s lots of helpful info in Pinterest Analytics but the thing you should focus most on is your link click rate as it tells you how many of the people who saw your pin actually clicked on it.

You can find it by going to your analytics > overview > scroll down to top pins and from the drop-down menu click on link clicks.

There you can see total link clicks and link click rate for your pins.

The higher the link click rate the better.

You can also see what your top-performing boards are based on impressions, engagement, link clicks, etc.

When you create a new pin the first board you want to pin it to is the board that’s most relevant to your pin. If you have multiple boards that are most relevant, pin it to the one that’s higher on the “top boards” list.

Another great feature on Pinterest is stats for each of your pins.

Just click on the pin you’re interested in and there you can see how many impressions it has, how many link clicks etc.

That information is super helpful as well.

For instance, if your pin didn’t get a lot of impressions it means you didn’t keyword it properly or you didn’t pin it to a good board.

So next time you can try and use different keywords and work on optimizing your boards better.

Or if it did get impressions but very few saves and link clicks it means you did a good job with the keywords but your pin design is bad.

In that case try playing around with your pin, create a new design or change up the wording on the pin.

Sometimes just a small tweak can make a huge difference.

How to track your starts with Tailwind

And lastly, you can use Tailwind insights to track your profile performance and board insights.

Related: How To Use Tailwind For Pinterest (The Beginner’s Guide)

Board insights are especially helpful as they tell you how well your own boars, as well as group boards, are performing.

You can see how many new followers they got, how many repins, virality score and engagement score.

Based on that info you can archive low performing boars (both personal and group boards).

If you don’t have Tailwind you can try it out for FREE for a month HERE!

#3 Creating ugly pins

This mistake is the worst one of them all.

You can optimize your profile correctly and use good keywords but if your pin is ugly nobody is going to click on it.

It will get impressions and people will see it but they won’t click on it.

And that is your goal with Pinterest marketing, to get people to click to go to your website and read your posts or buy your products.

That’s why it’s so important to create beautiful pins people will notice and want to click on.

Listen.

I understand.

Creating pins is hard and takes a lot of practice.

Trust me, I’ve been there!

(and still am as my pins are far from perfect)

Just take a look at these two pins.

The left one is one of the very first pins I created for this blog.

It’s too light and hard to read, it doesn’t stand out at all.

The second one was created only a few months later but it’s so much better.

It stands out, it’s bright but not too light and it’s easy to read.

How to fix this Pinterest mistake

The secret to creating good pins is practice.

With lots of practice and work, you will get better.

You will learn how to create better pins.

But here are some quick tips to help you along the way

  • use bold and easy to read fonts
  • don’t mix more than 2-3 fonts
  • don’t use colours that are too bright
  • instead, use bold and vibrant colours people will notice (but make sure they go together)
  • when it comes to pins, the simpler the better

And if you still need help with your pin designs I would highly recommend investing in the Viral Pin Guide.

The Viral Pin Guide is a super affordable Pinterest ebook that covers so much, from pin design tips to writing great pin titles and descriptions to what to do when you get a viral pin etc.

>> Check out the Viral Pin Guide HERE! <<

#4 Not creating new pins regularly

Pinterest loves fresh content!

I’m not talking about writing new posts but about creating fresh pins!

Whether it’s a new post or simply a new pin for an old post.

Pinterest loves seeing fresh pins and prioritizes new pins over old ones.

Scheduling and repinning old pins from your blog does nothing for your traffic as Pinterest sees them as old content.

That’s just a waste of your time.

Instead, you should focus on creating fresh pins regularly.

Regularly create new pins for your posts, especially for your popular posts that do well on Pinterest.

#5 Relying too much on scheduling tools

Scheduling tools are great.

They help you save time and you don’t have to think about pinning and sharing your posts on Pinterest.

BUT

You shouldn’t rely solely on scheduling tools and never actually use Pinterest.

Pinterest makes money from people spending time on the app, pinning and reading things, clicking on promoted pins, etc.

And if you only use scheduling tools and never spend any time on the app Pinterest doesn’t make any money from you.

How to fix this Pinterest mistake

This mistake is the easiest to fix.

All you have to do is use Pinterest once in a while.

Go on the app, scroll through your feed and pin the things you like, search for something, read some articles.

Go on Pinterest for like 5 minutes every day.

#6 Not using video pins

And the last Pinterest mistake I want to talk about is not using video pins.

Okay, this isn’t really a mistake but more of a missed opportunity.

You’re missing out on so much by not creating video pins.

Just take a look at the stats from some of my video pins.

The first pin has over 2 MILLION impressions and 26k saves!!

Pinterest video pin analytics
pinterest analytics

How to fix this Pinterest mistake

Create some video pins

Try playing around and see what you can come up with.

For some of my video pins, all I did was add a sticker to transform a photo into a video. (you can check out all of my video pins HERE).

You can use Canva to create videos easily or download a video editing app like InShot.

One thing to keep in mind when creating video pins is that you want the video to be a sneak peek , you want to catch people’s attention and make them want to click.

If you give everything away in the video they won’t need to click through to your website.

Final words on Pinterest marketing mistakes

There you have it!

These are the 6 worst Pinterest marketing mistakes you do not want to make in 2020.

There are lots of other things I could’ve mentioned but I wanted this post to include the most important ones.

Check out these other Pinterest marketing posts:

6 Worst Pinterest Marketing Mistakes To Avoid In 2020

16 thoughts on “6 Worst Pinterest Marketing Mistakes To Avoid In 2020”

    • Thank you so much, I’m glad I was able to help you!
      Yeah it might seem like it, but once you learn it you’ll see that it’s not that confusing xx

      Reply
    • Analytics are so important and you can learn so much valuable info from looking at them!
      I’m glad I was able to help you xx

      Reply
  1. I have a VA working on my pinterest but know I need to be on myself pinning and using pinterest so this was a great reminder.

    Reply
    • I’m so glad to hear that!
      Even though you have a VA who does your Pinterest it’s good to go on Pinterest as a user once in a while xx

      Reply
  2. I am so glad I read this! As a blogger, I haven’t used Pinterest very effectively. But one of the things I just recently started working on for 2020 is learning how to better use Pinterest. Thanks for sharing!

    Reply
  3. This has been really helpful, thank you. I’m new to using Pinterest for my blog, should have started it 6 months ago when I started but didn’t realise how much it could do.

    Reply
    • Thanks so much! I’m glad to hear that. I totally understand! When I first started blogging (back in 2013) it took me so long to find out you can actually get traffic from Pinterest. Before that I just used to save ideas.

      Reply

Leave a Comment