5 Biggest Instagram Marketing Mistakes To Avoid In 2022

We are constantly being told what to do to grow on Instagram and different hacks to try but nobody is talking about the things you could be doing that are actually hurting your account.

And that’s what this post is about.

I’m sharing 5 biggest Instagram mistakes that might be stopping you from growing.

If you wanna find out what they are (and HOW to fix them) keep on reading 🙂

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instagram marketing mistakes to avoid

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Biggest Instagram marketing mistakes that are stopping you from growing

Instagram Mistake #1: Posting inconsistently

The number one mistake people make on Instagram is not posting consistently (to be honest, I’m guilty of this as well ????)

It can be so easy to go a few days (or weeks…) without posting anything.

I totally understand, life gets crazy and busy. And then the last thing you want to do is think about Instagram and what to post.

BUT if you want to grow your account and see real progress you need to be consistent.

How to fix this Instagram mistake:

  • take a look at your Instagram insights to see what days and times your followers are most active, based on those analytics create a posting schedule (and stick to it)
  • take and edit pictures in bulk, create a folder on your phone with all your photos that are ready to be posted
  • plan your feed in advance
  • start using an Instagram scheduling tool to help you stay organized (I love THIS ONE as it allows me to schedule, both, posts AND stories, it also has a smart calendar that tells me what best times to post are)

Instagram Mistake #2: Not engaging with other people

Another big Instagram mistake I see people make is not engaging with other people.

Listen, Instagram is a SOCIAL media meaning you need to be social.

You can’t expect people to follow you and engage with your content if you don’t do the same.

You get what you give!

That’s why you need to give.

Give your time, give likes, give follows.

How to fix this Instagram mistake:

  • spend at least 10 minutes each day on liking/commenting on pictures in your home feed
  • spend some time engaging with people in your niche (you can find them through hashtags)
  • respond to comments on your pots and start a conversation with your followers (a great way to do this is by asking a question in your caption or on your stories)

Instagram Mistake #3: Playing games

No, I’m not talking about games you play with your followers on your stories.

I’m talking about follow/unfollow games, leaving spam comments, buying followers and similar bad things.

They are not only against Instagram’s TOS but also a waste of your time as people will see right through you and won’t engage with your account.

Buying followers or using some kind of automated liking/commenting tool might seem like a “quick way to grow” but these things will only hurt you in the long run.

How to fix this Instagram mistake:

  • Just DON’T do it
  • work on growing your account organically

Related: How to get your first 1 000 Instagram followers

Instagram Mistake #4: Posting low-quality photos

I can’t believe I have to even mention this Instagram mistake…

But here we are.

I always talk about how important it is to use the right hashtags and engage with other people to grow on Instagram but those things are only an ADDITION to having amazing content.

Because Instagram is a visual platform and the main reason people will follow you is your content.

Creating great content is the first step of growing your account and getting followers

How to fix this Instagram mistake:

  • take your pictures during the day (sunrise and sunset are the best times)
  • avoid taking pictures after sunset as they won’t turn out as sharp and clear
  • don’t take pictures in direct sunlight
  • natural light is the best (if you’re taking pictures inside, take them in front of a window)

Instagram Mistake #5: Using hashtags that are too broad

One of the biggest mistakes I see people make on Instagram is using hashtags like #love or #fashion that are too popular and too broad.

What do I mean by that?

Let’s take a look at #fashion.

At the moment of writing this post, there are 746m posts under this hashtag. All the top posts have over 1k likes and have been posted less than an hour ago.

The chances of your photo showing up in the top posts are close to none.

And not only that, half of them aren’t even fashion related. There are selfies, food, even nature.

Why am I telling you all this?

To help you understand that using this hashtag would do NOTHING for you, your post would get lost in the sea of other photos.

That’s why it’s so important to use less popular hashtags where your post has a chance to appear in the top tab so more people see it. (more people see it > more engagement > more followers).

Besides looking for less popular hashtags, it’s also important to pick hashtags that are related to your photo.

How to fix this Instagram mistake:

  • search for less popular hashtags (instead of using #fashion use #everydayoutfit)
  • use relevant hashtags
  • niche down (instead of #fashion which is a very broad word go for #beigepalette if you’re wearing a neutral outfit or a #polkadotdress if you are, as the hashtag says, wearing a polka dress)

Use Tailwind to Find Hashtags

Tailwind is an Instagram scheduling tool but it’s actually a lot more than just a scheduler.

It also has analytics where you can track your progress and see how your posts are doing, a grid preview where you can plan your feed and lots of different hashtag tools (which are my favourite part about Tailwind!).

These are the hashtag features I’m obsessed with:

  • Smart hashtag recommendations– that help you find the best hashtags to use (as we all know how hard and frustrating finding great hashtags can be sometimes ???? )
  • Hashtag lists– you can create multiple hashtag lists and can easily access them to use on your posts (I used to keep hashtag lists in my notes app but it’s so much easier and faster to have everything in one place)

>> Click HERE to create a free Tailwind account! <<

Final words on Instagram mistakes

There you have it!

These were the 5 biggest Instagram mistakes I’ve seen people make (some of them I’m guilty of as well ???? ).

But hey, nobody is perfect, we are all humans.

We all make mistakes.

But the important thing is to see those mistakes and learn from them.

And that was the point of this post.

To help you see your Instagram mistakes and show you how to, easily, fix them.

What do you think of these Instagram mistakes? Are you guilty of any of them?

Check out these other posts about Instagram marketing

10 thoughts on “5 Biggest Instagram Marketing Mistakes To Avoid In 2022”

  1. Very good advice! And I can truly say, that with number #1 I am struggling the most! 😀 I think that I am too carefully checking my pictures and in the end, none of my 100 pictures is good enough for my Instagram! I need to do something with that!

    • Thank you, Sandra!

      Yeah, me too! It’s hard to stay motivated and organized to post consistently.
      ahh I can totally relate to that. But the truth is, the more you look at a photo the “worse” it looks. You start seeing and noticing every small thing.

      That’s why it’s best to just look at a photo for a few seconds and if you like it right away it means it’s good and you should post it.
      Also, what I find helpful is asking my friends and family what they think, which photo they like best etc. It’s good to hear other opinions.


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