How to use hashtags on Instagram in 2020-5 tips to explode your engagement
We’ve all been there, you take and edit a photo, write a nice caption, use some hashtags, click share and nothing happens.
You get a few likes and maybe a comment and that’s it.
With the new algorithm, it’s so hard to get noticed on Instagram and for your posts to be seen. Your own followers don’t see your photos, let alone other Instagram users…
I’ve spent so much time trying out new things and researching the algorithm trying to figure out how it works, and how to beat it.
Then I realized that I had been wasting my time. Don’t get me wrong, it’s important to understand the algorithm but, also, it’s important to remember that it’s constantly changing and it’s impossible to “beat it” All you can do is pay attention and adapt to changes.
The thing you can “control” and take advantage of is HASHTAGS.
And this is what this post is about.
I’m gonna share with you my best Instagram hashtags tips and tricks to help you get more followers and likes.
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Beginner’s guide to using Instagram hashtags in 2020
There are millions of hashtags on Instagram covering every possible topic and thing you can think of.
People use them everyday when sharing photos, they search through hashtags to find something specific, or simply out of boredom.
If there’s one thing the algorithm can’t change it’s how and why hashtags are used.
That’s why it’s now, more than ever, important to focus on hashtags and use them correctly in order to grow your account and reach your goal whether that’s to grow your business, sell products or simply get “Instagram famous”.
If you want to know all my secrets and tips on how to effectively use Instagram hashtags and grow your account in 2020 keep on reading.
Use all 30 hashtags
Instagram allows up to 30 hashtags per post so take advantage of that number and use all of them. The more hashtags you use, the bigger the chances that somebody will see and like your posts. People won’t go and search for your account, you need to help them find you.
Also, there’s a big misconception about the hashtag limit I’d like to clear up. Instagram won’t “hide” your posts or “punish” you for using all 30 hashtags. They don’t care if you use 0, 3 or 30 hashtags on your photos as long as you’re not going over 30.
Use relevant hashtags
This is a very obvious one yet I’ve seen so many people make this mistake. Like I already said, people often use hashtags to find something specific. If they click on a #dog and see your selfie they probably won’t click on it as it’s not what they came to see.
You need to think of hashtags as keywords that describe your picture, and as a tool that helps people find a specific thing. That’s why it’s important to use hashtags that are related to your picture, caption and/or account. Using relevant hashtags gives you more chances of people liking your pictures and following your account as it’s something they are already interested in and in search of.
Get in the top posts
You know how when you search a hashtag there are “top” and “recent” tabs?
Well, if you want for your posts to get noticed and seen by more people, you need to get into top posts of that hashtag.
Of course, that’s not easy as there are thousands of new posts created every day.
That’s why you need to be selective with hashtags and use ones where you have a chance to be in the top posts.
But how do you find out if you can appear in the tops posts?
It’s actually easy.
Just pick a hashtag and look at the top posts.
Look at the number of likes and comments these posts have.
If you receive a similar number of likes and comments it means you have a chance to appear in the top posts.
Change up your hashtags
Keeping a list of relevant hashtags in your notes you can copy and paste is a great way to make things faster and easier but don’t just get into the habit of using the same set on every picture.
It’s important to change up your hashtags regularly so Instagram doesn’t think you’re a spam account. Using the same old hashtags on every single post looks spammy and Instagram might think you are not an actual person.
Another reason why you should change up your hashtags is to see which ones work best for your account or for the type of photo you’re posting.
There are so many hashtags with different levels of popularity so you need to try out different ones to see what works best for you and brings you the most engagement.
I would recommend having 3-4 different groups of hashtags so you can rotate between them. Also, edit the set every time you paste it into a post, remove hashtags that aren’t relevant or add some different ones that are related to that particular picture.
Use less popular hashtags
And lastly, use hashtags that are smaller and not so popular.
Because using hashtags that have millions of posts will do nothing for you.
That’s why you need to find small targeted hashtags and use those.
With smaller hashtags, you have bigger chances of getting noticed and you can easily get in the top posts.
If your account is still very small and you don’t get much engagement I would recommend using hashtags that have under 100k posts.
As your account grows and you start getting more likes you can start using hashtags that are more popular.
Use hashtags in your Instagram stories
Hashtags aren’t just for your posts, you can use them on Instagram stories as well.
Whenever you create a story be sure to add a few relevant hashtags.
If you don’t want the hashtags to be visible in your story you can easily hide them.
How to hide hashtags on your stories
There are a few ways you can hide hashtags on your stories
- make your hashtags the same color as the background
- hide hashtags behind stickers
- make the text very small and drag it outside of the story
How to use hashtags on Instagram-conclusion
Hashtags are the best and fastest way to grow your Instagram account.
That’s why it’s so important to understand how they work and use them correctly.
These 5 tips I shared above will help you find the right hashtags for your account and help you get the most of the 30 hashtag limit.
But there’s so much more to Instagram and growing your account than hashtags. They are just one part of the puzzle.
I wrote a whole post about Instagram and my tips on how to grow your account which you can check out if you need more help.